Marta M. Countess

Cheryl Whitman’s book is a “must read” for aesthetic business owners and staff. She touches on all areas of marketing and has advice for new business owners, as well as, tips for the seasoned professional. You can learn from her success in the beauty business. Beautifully Profitable, Forever Profitable is book well worth your time if you want to grow.

Cheryl is donating a portion of her profits from this book to SIDS research and prevention, in memory of her grandson, and to MAZON, a Jewish charity that feeds the hungry without regard to faith or race, an organization on which her husband sits on the board.