about the Author


Cheryl Whitman is a celebrated author, speaker, and highly regarded national cosmetic marketing professional with more than 40 years in the Aesthetic Medical Industry. As a cosmetic medi spa, aesthetic wellness, and product and equipment “Influencer” she is one of the most sought after speakers in the United States.

Ms. Whitman is the Founder and CEO of Beautiful Forever Consulting where she leads a top-notch team of executive-level consultants and business professionals to assist physicians expanding their existing practices and launching new profit centers.

The Beautiful Forever team provides expert guidance and helps physicians create and implement winning business and marketing programs, virtual events and branded products.

Ms. Whitman is also the founder of Beautiful Forever University, which offers educational programs to Medi spas and Aesthetic Practices. She is a Member of the MedEsthetics Advisory Board and is a Salesforce Consultant for CareCredit Healthcare Financing.


Cheryl is the author of the “Aesthetic Medical Success System,” a revolutionary program providing a turnkey educational success system that assists clients in brilliantly jumpstarting successful aesthetic and medical spa businesses. The Aesthetic Medical Success System includes a 500+ page e- manual that walks you through concept creation, branding, selecting a market niche, choosing your location, creating a menu, identifying market tactics, applying legal and insurance issues, and operating efficiently

Cheryl has authored a second book, “Beautifully Profitable, Forever Profitable”. This book represents the compilation of practical, valuable, and professional experience my team and I at Beautiful Forever have gathered over several decades. We have helped countless physicians, surgeons, med-spa owners, and others to create, launch, and grow successful aesthetic medical practices and related businesses. That experience provided the solid practical grounding for Beautifully Profitable, Forever Profitable.


With a proven track record of customer satisfaction, engagement, revenue, and profits, Beautiful Forever guides and supports technology innovators, aesthetic and cosmetic physicians and surgeons, as well as medi spa owners, providers and managers as they dream up and create new businesses. Through our 60-Day Jumpstart Marketing Program we help new practices with successful equipment launches, create patient development programs and train inside sales teams to help ensure the profitability of their businesses.


  • Thermi Aesthetics
  • ThermiVa Feminine Rejuvenation
  • BTL Aesthetics
  • Aerolase Laser
  • SmartGraft Hair Restoration
  • Allergan
  • Topix Pharmaceuticals
  • Young Pharmaceuticals
  • Healthcare Retail
  • MA Healthcare Systems
  • St. Dominic Hospital
  • Hunterdon Healthcare
  • University of Miami Stem Cell Bank

We offer customized digital marketing materials, staff training and support to ensure their operations run effectively and efficiently with a focus on increasing their bottom line.

I would highly recommend Beautiful Forever for any industry sponsor or physician practice who are looking to supercharge their business. Cheryl’s creativity and seemingly endless energy are a force to behold.

Kevin O’Brien, Former President and Co-Founder Thermigen, LLC (THERMI)

While I was CEO of Thermi I had the pleasure of working with Cheryl Whitman. Her team of experts consistently listen with a keen understanding needed to deliver the results that consistently exceed expectations. I highly recommend Cheryl for any practice or company.

Paul Herchman, E 911 Consulting, LLC

We have helped countless
physicians, surgeons, med-spa owners and others create, launch and grow successful aesthetic Medical Practices & related businesses, and that experience provided the solid practical grounding for this book.

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Available in Paper back PDF

Reasons to Buy

This book represents the compilation of practical, valuable and professional experience my team and I at a href="http://www.beautifulforever.com/">beautiful forever have gathered overseveral decades.

Purchase a copy now

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