Testimonials 38
This book is about how to deliver value to your patients through proper organization of your business. Profits and happy patients is a sign that you are running your practice heads above your competition. Trained staff who share your values and put in the effort get rewarded. Happy staff equals happy patients. Very practical and easy book to read book. I had great time reading it and took many valuable notes to share with my sale team and practices that we deal with on a daily basis. Looking toward to future editions and authors next books.
By: Amazon Costumer
Great Read! This book was written with every detail in mind on how to run a successful medical Aesthetic practice. She doesn’t leave anything out, from the staff to the furniture! I am a rep for a skincare company with over 300 clients and I am giving this book to all of my medical accounts, its a MUST HAVE! Great read!
By: DCon
Cheryl Whitman’s Book is very comprehensive. It’s well thought out with important information. It’s professionally written and ready to start helping any physicians practice or medspa.It gives practitioners everything they need to be up to date to teach their staff how to be successful in many important areas of running a practice today.
By: Gerard DeAngelis New York/Florida
There is no one more knowledgable about Aesthetics Consulting than Cheryl Whitman. Cheryl pioneered this area of expertise. She is highly regarded by the dermatological and plastic surgery physicians, as I saw first hand at a Hawaii Derm meeting where Cheryl was a guest speaker. The physicians greatly respect her knowledge and opinions with regard to successfully setting up and managing a profitable medispa. I have also visited medispas that Cheryl designed, planned and implemented. Her work is high end and very impressive. If you are looking for an expert who will design a profitable business for you in the industry, there is no one finer than Cheryl.
By: Loretta Lodin Chatoff Business owner
Having been in an all cosmetic solo plastic surgery practice for over 25 years, I read this book cover to cover in one sitting and dog-eared over 30 pages to re-read and develop immediate action items. I am getting copies for all my staff, to read and use as a reference for how to fulfill our potential and further succeed in a highly competitive environment.
By: The Zwiebel Center for Plastic Surgery
Cheryl Whitman od Beautiful forever Aesthetic Business Consulting is an excellent professional and a pleasure to work with. She knows the ins and outs of the aesthetic market and is the leader at identifying new trends that have a profound impact on the industry. Cheryl and her team developed a sound distribution plan for my physician-dispensed skin care start-up-a distribution channel that was quite new to me. without her expertise and candid advice. I wouldn’t have received the funding to move forward. It is without any doubt that I would highly recommended Cheryl Whitman to oversee any venture in aesthetics industry, as you won’t be disappointed”
By: Therese Clark
Thank you Cheryl,your book is invaluable read for anyone in our industry.Beautifully profitable is extremely comprehensive covering virtually every aspect of building a sucessful business.
Congratulations on your achivement in writing your book, Sharing your knowledge and building your own “Beautifully profitable”business.
By: Cindy Ross
Excellent buy!! Very insightful! Cheryl, congratulations and wishing you the best! I love my book!
By: Busingye Matsiko
I read this book and gave it to a friend with a med-spa business. While much of the book applies to physician practices my friend called me to say how excited she was about all the information she is going to put to immediate use in her spa. This book is very well written and makes obvious the expertise of the author, Ms Whitman, in the field of aesthetics businesses, and also in being able to relate her experience and knowledge to other business people in the field for their advantage.
By: GinaMia
Running a Med Spa with multiple modalities and services is no small task. This book helps organize and compartmentalize all aspects of med spa business. You can use the book as a reference guide for tips and details when adding a service, hosting an event, or looking for an idea or message that may be the spark your office needs. Having a reference like this one is a valuable asset for me, as I am expanding my business. Reading a book that provides practical advice specific to this industry from an author as experienced as Mrs. Whitman helped me develop an outline and an ‘order of operations’ for expansion. The insights in this book have helped shorten the learning curve of the med spa business. The author also provides marketing ideas, handling employee issues, and no-no’s in this industry. I found this book at the right time.
By: Mark Slater
Just as the title implies, Beutifully Profitable, Forever Profitable is an essential, well written guide and reference to developing and maintaining a successful cosmetic medicine or spa practice This book is a must-read for any practice endeavoring to enter and excel in the new world of aesthetic medicine.
Ms.Whitman brings expertise and many years of experience in assisting start-ups and established practices with their marketing and public relations. In this book, Ms. Whitman has assembled an up-to-date, well organized and complete guide for marketing the cosmetic medical practice or spa, for novices and veterans alike.
Having been in an all cosmetic solo plastic surgery practice for over 25 years, I read this book cover to cover in one sitting and dog-eared over 30 pages to re-read and develop immediate action items. I am getting copies for all my staff, to read and use as a reference for how to fulfill our potential and further succeed in a highly competitive environment.
By: pz51 “chchp”
I have sold aesthetic lasers in the business for the last 15 years and watched many businesses thrive and many fail. Cheryl’s insight to success and happy patients is spot on and relevant to the way businesses can promote and market today in our rapidly changing environment. This book is a value to any established or new practice. Guarantee you will learn something new from this book.
By: Cheryl M Coffey
This book provides great insight on how to successfully manage an aesthetic medical practice. Cheryl’s style is clear and easy to absorb. Anyone can follow her recipe and watch their revenue grow!
By: Kevin D O’Brien
Cheryl Whitman’s book is a “must read” for aesthetic business owners and staff. She touches on all areas of marketing and has advice for new business owners, as well as, tips for the seasoned professional. You can learn from her success in the beauty business. Beautifully Profitable, Forever Profitable is book well worth your time if you want to grow.
By: Marta M. Countess
As doctors, we spend all of our time learning how to help patients. We have no formal business training. We are not trained in marketing.
Some doctors will pick up this skill set over the years – either by finding a good mentor; or by osmosis. Most will continue “wandering through the wilderness.” This book provides practical, how-to advice on how to build, grow, and maintain a robust, profitable medical practice (focusing on an aesthetic practice – but the content translates well into other specialties).
If you’re the only doctor for a given specialty within 50 miles, then you probably don’t need this book. If you live in a major metro area with scores of competitors, you’d be well advised to read this book to learn how to differentiate from the pack.
By: Jeffrey Segal
I read a part from your book, on how we can transform any practice into any venture, and I found it very interesting, I know your book will be a big hit. I run a confrence and want to invite you to give a few lectures.
By: Alisha Williams Program Manager at OMICS Publishing Group
Often aesthetic physicians are like artists, living in a dream, the dream of beauty, of empathy with patients, looking for an aesthetic world, in the philosophic meaning of the word “aesthetic”
….but they have to live in a real world, where art, beauty and pleasant feelings with patients don’t pay equipment for their office, salary of employees and everything they need in their life.
A too specifically business management approach, beginning of an activity outpatient cosmetic medicine, could scare some physicians having often an artistically messy world in their mind
Finally somebody was able to converge order, experience, elegance with a rare understanding of human personality in a precious book “ beautifully profitable”!
Thank you Cheryl Whitman for taking us by the hand gently but firmly, for putting order into our disordered projects
your book increases understanding and courage because it teaches us something that no one ever taught us.
So, we are ready to follow your precious advises.
Again, a valuable book
By: Annalisa Calisti, MD, PhD Vascular Surgeon, Aesthetic Physician, Rome Italy
Having worked closely with Cheryl Whitman over the past ten years to help our multi-specialty group practice grow and meet the demands of an ever evolving marketplace has been a great asset to us. In her book, Beautifully Profitable, she details many of the ways to align services, operations and marketing to ensure profitability. We have utilized her methodologies with great success and with this new book, many other doctors and practice will benefit from her vast experience.
By: Dr. Julio F. Gallo MD, FACS, Medical Director, and Steve Watson, Founder & CEO – Miami Institute for Age Management and Intervention
“What do you think is the most visited page of every plastic surgeon’s website whose Analytics I’ve seen? Do you realize just how very important having a pristine gallery is in your overall marketing plan? Think about it. To viewers, quantity and quality is an indication of how successful the practice is. It’s time to be brutally honest and take a good look at your gallery, both on your website and how you present them during the consultation. Cheryl Whitman’s new book will help you make these assessments, and so much more.”
By: Candace Crowe, Candace Crowe Design
“Maximizing staff motivation to improve product and service sales can been a challenge, but Cheryl Whitman’s new book, Beautifully Profitable, has given me some very useful guidance. Many parts of this book will help others, but this section was right on-target for my current needs.”
By: Dr. Kalpana S. DePasquale, DO, St. Augustine Ear Nose & Throat, St. Augustine Florida
“I know that social networking and managing patient testimonials is supposed to be vital to my practice growth, but not only didn’t I have the time, but I didn’t have a clue about how to successful manage this strange new world. With a new cosmetic center opening soon in VA I found my answers in Beautifully Profitable – and I will be implementing those answers beginning today. Working with Cheryl has helped guide me on the right paths to success.”
By: Dr. Soheila Rostami, MD, Cosmetic Surgeon, Eye Specialist, Reston Virginia, Washington DC Metro Area
“Too many aesthetic and cosmetic physicians and surgeons in private practice tend to forget that, in addition to treating patients, they are running a retail business offering services and products. For them, Cheryl Whitman’s newest book, Beautifully Profitable, will serve an invaluable tool. Through the pages of this book, she guides physicians through the basics of business and marketing, before offering them a road-map to new profit centers, as well as clearly describing practice-building techniques. Highly recommended for every doctor – not just in the aesthetics field – who is in private practice.”
By: Dr. Robert Bergen, MD, Founder, Retina Associates of New Jersey
“When I think of the most savvy and smart, top business consultant in the Aesthetics industry, Cheryl Whitman’s name unquestionably rises to the top.
Looking back and having known Cheryl for nearly ten years, I wish I had access to a resource like Forever Profitable when I set out to launch my Hair Restoration practice back in 1997.
Running a smooth, efficient and quality-oriented practice is exactly what our patients expect–and deserve! However, whether it be a medical practice or medspa, the skills necessary to build a successful business are something they certainly don’t teach you in medical school or residency. Having trained many upcoming hair transplant surgeons and others adding Hair Loss Management or Hair Restoration services to their repertoire, I can tell you confidently that these business skills are sorely lacking in the aesthetics industry.
The alternative to acquiring these critical business skills results in downward spiral of inefficiency, cutting corners, price erosion and skimping on quality and patient care… not good!
For physicians and others navigating the highly competitive aesthetic marketplace or looking for that head-start without having to rely on “the school of hard knocks” like we did, I recommend you get to know Cheryl! I strongly recommend her new book, Beautifully Profitable.”
By: Alan J. Bauman, M.D., Diplomate, American Board of Hair Restoration Surgery – Medical Director, Bauman Medical Group – Hair Restoration for Men & Women
“I came to know Cheryl Whitman several years ago through her informative marketing presentations at some of my professional medical meetings. Since then our professional relationship has grown through multiple conversations which eventually led to enlisting her services to do some preliminary MediSpa development work. I have found Cheryl Whitman and the Beautiful Forever staff to be very knowledgeable, sincere and helpful and to have extensive expertise and experience in the practical details of developing a MediSpa.”
By: Christopher R. Hubbell, M.D., FAAD , Lafayette Lousianna , Founder and Medical Director *Acadiana Dermatology, APMC , *a Jeuné Medical Spa
Great book to build a successful medical aesthetics office or tweak an already established practice! .Cheryl has done a fantastic job sharing her methods that have proven success time and time again !
“As healthcare continues to evolve, physicians and hospitals need to look for new ways to partner. Wellness is a great area for this partnership. This allows all parties to grow and flourish in areas more and more patients are looking for without having government oversight. As more doctors become aware that their practices are also retail businesses, they will find great help from Cheryl Whitman’s new book, Beautifully Profitable. In this, she guides doctors – and yes, hospital executives – on the business and marketing side of healthcare. Her focus is on aesthetics care, but her message applies much more widely.”
By: Bob Haley, FACHE, Executive Director, Rainy Lake Medical Center, Minnesota
Ms. Whitman has shared the best in business practices for the medical spa entrepreneur. With her years of experience and proven strategy for success all condensed into an easy-to-read and implement paperback, this is one read that will clearly lead to beautiful and sustainable profitability! Highly recommended.
By: Dr. Janet Brill on January 19, 2014
I have been marketing professional practices since 1979, and aesthetic practices since 1984 – I’ve worked with hospitals, med-spas and many cosmetic and aesthetic surgeons and physicians – and with all that experience, I learned a lot by reading this book. I’ll be recommending it to all of my clients – it will give them a solid grounding for the aggressive marketing and promotion we’ll be doing, and that’s vital for success. I was especially impressed with the guidance on product- and service-sales (putting your staff to work as sales people), her insights into social networking and her recommendations and guides for working with ghost writers – even for doctors who can write effectively for consumers, the time involved is often prohibitive, and this “gives them permission” to work with a professional writer who can help.
A very good, comprehensive and eminently practical book.
By: Ned Barnett on January 18, 2014
I highly recommend this book to anyone who is already in the medical aesthetics field or is looking to expand their practice in that direction… This book is filled with useful tidbits of information and ideas that I hadn’t even thought of!!
Can’t wait for the next one!
By: K Gross on January 17, 2014
Cheryl Whitman’s new book,Beautifully Profitable, is an excellent source of information for aesthetic practitioners. It is useful for both the beginner as well as for the experienced practitioner. It provides a lot of insight into the successful running and marketing of a practice. The author’s many decades of experience in the field of aesthetics is evident throughout the book.
By: George Lefkovits, MD FACS- New York City Plastic Surgeon
This review is from: Beautifully Profitable, Forever Profitable (Paperback)
I read this book and gave it to a friend with a med-spa business. While much of the book applies to physician practices my friend called me to say how excited she was about all the information she is going to put to immediate use in her spa. This book is very well written and makes obvious the expertise of the author, Ms Whitman, in the field of aesthetics businesses, and also in being able to relate her experience and knowledge to other business people in the field for their advantage.
Ms. Whitman has shared the best in business practices for the medical spa entrepreneur. With her years of experience and proven strategy for success all condensed into an easy-to-read and implement paperback, this is one read that will clearly lead to beautiful and sustainable profitability! Highly recommended.
By: Dr. Janet Brill Nutritionist and author
This review is from: Beautifully Profitable, Forever Profitable (Paperback)
This is a terrific compilation of great information about the business of aesthetic medicine. A great plus is that I is filed with information that is immediately applicable. Glad to have it.
By: GinaMia –
If you are looking for a profit center by adding aesthetics for your practice or medi-spa, or want to enhance the profits of an existing aesthetics or medi-spa facility, Cheryl Whitman is your source. In her new book, Cheryl provides a clear road-map to success in these profitable areas of practice. If you are ready for a real pro to coach you moving forward, I strongly recommend reading Cheryl’s book and reaching out to her. You won’t be disappointed.
By: Brian M. Koslow President/CEO Strategic Coaching Inc.
Comprehensive Guide to Business Success
As an attorney who specializes in counseling medical and non-medical providers in medi-spa ownership, I found Cheryl’s book to be insightful, educational and comprehensive. Cheryl provides practical step-by-step advice and guidance for increasing profitability in a highly competitive market without compromising quality service. Beautifully Profitable is an essential read for anyone who wants to learn how to succeed in any business.
By: Allyson Avila, Attorney Wilson Elser Moskowitz Edelman & Dicker, LLP
As a Canadian Doctor, we rarely learn practice management as most medicine is under some level of government auspices. What Cheryl Whitman has so succinctly managed to do in the case of practice management is to both teach and demonstrate the ins and outs of actually running a cosmetic practice from the medicine to the marketing. And as we are seeing more and more interest across the country in cosmetic options, this is a book for both the newcomer and a wonderful refresher for those already immersed in their business. A great primer, with practical, usable information.
By: Dr. V Brown
In researching business advice before opening my business I found Cheryl whitman’s book. I found it extremely helpful. Her advice and suggestions have allowed me to avoid mistakes that could cost me a great deal in money and time. Cheryl’s management and marketing expertise works for any business….not just the beauty business.
By: bgs (parkland, florida USA)
Cheryl Whitman is a seasoned professional who has managed to put together a book which will help a medspa or cosmetic practice get to the next level. She has packed the book with a great deal of helpful advice esp regarding social media. I especially found the advice on how to deal with a bad review online helpful.
By: Dr Janet Neigel
Excellent roadmap for success especially in the medical field but the main principles apply to ensure a thriving business in any endeavor
By: Bob B.
“Cheryl Whitman and her team of consultants were of great help to me in setting up and coordinating my consulting business. My company would never be where it is today without Cheryl’s extraordinary business savvy. Thank you Beautiful Forever!”