Bob Haley, FACHE, Executive Director, Rainy Lake Medical Center, Minnesota

Great book to build a successful medical aesthetics office or tweak an already established practice! .Cheryl has done a fantastic job sharing her methods that have proven success time and time again !

“As healthcare continues to evolve, physicians and hospitals need to look for new ways to partner. Wellness is a great area for this partnership. This allows all parties to grow and flourish in areas more and more patients are looking for without having government oversight. As more doctors become aware that their practices are also retail businesses, they will find great help from Cheryl Whitman’s new book, Beautifully Profitable. In this, she guides doctors – and yes, hospital executives – on the business and marketing side of healthcare. Her focus is on aesthetics care, but her message applies much more widely.”