Internet Advertising: Know What You’re Up Against and What You Can Do
Three of the most recent mediums that have proven profitable for advertising are the located on the Internet, including: a website, blogging and social media.
The Website: It’s In The Appeal
A comprehensive website has pleasing graphics with before and after photos, simple navigation, patient education content, information about the doctors, and a communication option. It’s vital to note that there are literally 100’s of pages associated with each key word search on every search engine. Likewise, there are thousands of websites on the Internet. Consumers looking for information on the Internet often do not search beyond the first three pages of listings. And of course, the first page is the one most often viewed. For these reasons, it is not reasonable to believe that a practice website will be found without a method to bring visitors to the website.
Directory Listings: Traffic Pleasers
Directory Listings are a primary means to bring visitors to your site. Directory Listing companies use their expertise to maintain top ranking search engine positioning and allow physicians to benefit by linking to their site within the physician locator section of the directory.
Search Engine Optimization (SEO): Revving Up to the Top
Search engine optimization is an advanced means to bring visitors to your site and focuses on the free listing sections of the search engines. One form of search engine optimization is blogging.
Blogging and Social Media: Low Cost SEO Strategies
Blogging and social media offer revolutionary ways to acquire quality patients, obtain referrals and optimize your practice website today. Social Media Sites and Blogs reach 80% of all U.S. internet users, according to Mind Jumper. Facebook is an extension of the word of mouth referral arm. Google Plus, Pinterest and Twitter can also be beneficial.
It is important to note that a comprehensive strategy including a variety of mediums and repeat appearances is often necessary to achieve substantial results from advertising. So, bringing together all of the above mentioned strategies can set your virtual billboard apart from others.