Cheryl Whitman is the pioneering leader in aesthetic business consulting for physicians, hospitals, wellness centers and medical spas. Through her extensive published writings and multiple educational seminars at professional conferences – Read more about Cheryl Whitman
Often aesthetic physicians are like artists, living in a dream, the dream of beauty, of empathy with patients, looking for an aesthetic world, in the philosophic meaning of the word “aesthetic”
….but they have to live in a real world, where art, beauty and pleasant feelings with patients don’t pay equipment for their office, salary of employees and everything they need in their life.
A too specifically business management approach, beginning of an activity outpatient cosmetic medicine, could scare some physicians having often an artistically messy world in their mind
Finally somebody was able to converge order, experience, elegance with a rare understanding of human personality in a precious book “ beautifully profitable”!
Thank you Cheryl Whitman for taking us by the hand gently but firmly, for putting order into our disordered projects
your book increases understanding and courage because it teaches us something that no one ever taught us.
So, we are ready to follow your precious advises.
Again, a valuable book