Cheryl Whitman is the pioneering leader in aesthetic business consulting for physicians, hospitals, wellness centers and medical spas. Through her extensive published writings and multiple educational seminars at professional conferences – Read more about Cheryl Whitman
This book is about how to deliver value to your patients through proper organization of your business. Profits and happy patients is a sign that you are running your practice heads above your competition. Trained staff who share your values and put in the effort get rewarded. Happy staff equals happy patients. Very practical and easy book to read book. I had great time reading it and took many valuable notes to share with my sale team and practices that we deal with on a daily basis. Looking toward to future editions and authors next books.