Ned Barnett on January 18, 2014

I have been marketing professional practices since 1979, and aesthetic practices since 1984 – I’ve worked with hospitals, med-spas and many cosmetic and aesthetic surgeons and physicians – and with all that experience, I learned a lot by reading this book. I’ll be recommending it to all of my clients – it will give them a solid grounding for the aggressive marketing and promotion we’ll be doing, and that’s vital for success. I was especially impressed with the guidance on product- and service-sales (putting your staff to work as sales people), her insights into social networking and her recommendations and guides for working with ghost writers – even for doctors who can write effectively for consumers, the time involved is often prohibitive, and this “gives them permission” to work with a professional writer who can help.

A very good, comprehensive and eminently practical book.

Cheryl is donating a portion of her profits from this book to SIDS research and prevention, in memory of her grandson, and to MAZON, a Jewish charity that feeds the hungry without regard to faith or race, an organization on which her husband sits on the board.