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Allyson Avila, Attorney Wilson Elser Moskowitz Edelman & Dicker, LLP

Comprehensive Guide to Business Success
As an attorney who specializes in counseling medical and non-medical providers in medi-spa ownership, I found Cheryl’s book to be insightful, educational and comprehensive. Cheryl provides practical step-by-step advice and guidance for increasing profitability in a highly competitive market without compromising quality service. Beautifully Profitable is an essential read for anyone who wants to learn how to succeed in any business.

Cheryl is donating a portion of her profits from this book to SIDS research and prevention, in memory of her grandson, and to MAZON, a Jewish charity that feeds the hungry without regard to faith or race, an organization on which her husband sits on the board.