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This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman Medical Practices and spas are increasingly seeing the need for new and effective promotion efforts. Many are turning to public relations – making use of opportunities to tell their stories through the news media – in addition to […]

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman Medical Practice Overview   Physicians, surgeons, medical spas, medical aesthetic practices, cosmetic surgeons and related business operations are all starting to evaluate their ability to develop a highly-profitable hair transplant practice, located within their existing practice centers. This […]

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman As an extension of a practice or medical spa’s brand – as well as an additional revenue stream – private label skin care products are becoming increasingly important in the market. A future blog will lay out what […]

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman Third Party Patient Financing  Third party patient financing programs can be profitable in several ways, but most important, they extend the affordability of your services beyond those with the available dollars to pay cash for your services. Here […]

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman The year 2014 will see the introduction or enhancement of the following profit centers; these will become more significant both this year and in the years to come.   After this introductory blog on the issues that must be […]