about the Author

Cheryl Whitman is the pioneering leader in aesthetic business consulting for physicians, hospitals, wellness centers and medical spas.  Through her extensive published writings and multiple educational seminars at professional conferences  – Cheryl and her gifted team of experts have helped hundreds of doctors and spas to achieve their full business potential.  She has now created beautiful forever University, offering high-level professional education for doctors and their staffs.  Cheryl’s diverse background enables her to provide keen insights, along with superior consulting support and business strategies education – this has enabled practices to grow and thrive, even in challenging economic times.

Beautifully Profitable Forever Profitable

This book represents the compilation of practical, valuable and professional experience my team and I at beautiful forever have gathered over several decades. We have helped countless physicians, surgeons, med-spa owners and others create, launch and grow successful aesthetic Medical Practices and related businesses, and that experience provided the solid practical grounding for this book.
Cheryl Whitman