Social media and blogging offer revolutionary ways to acquire quality patients, obtain referrals and optimize your practice website today. Social media and blogging have become increasingly popular as consumer demand for information in these forms has grown in great numbers over the past several years. Not to be confused with providing a diagnosis or treatment plan, social media and blogging communications appear to be in response to more than 145 million consumers using the Internet that seek health care information annually, according to Manhattan Research.
Whether it’s a mobile website, social media outlet, social network or a blog, it appears that nothing has changed in the past ten years when it comes to the public demand for credible information online and the potential power of the extension of the word of mouth referral arm through social networks, social media and blogs. Interactive Internet platforms offer anywhere, anytime information and this is important for consumers today. Interactive platforms allow for content to be viewed by people interested in your practice’s services on the Internet, tablets, phones, and any other device with the inclusion of audios, videos, website links and support forum access. People can even take surveys, make appointments, and process product orders through links provided in the comments section of Facebook, Twitter and blog posts. In some cases, the users can remain anonymous at different levels which promote deeper, genuine stories for deeper connections and deeper relationships. Easy access offers convenience and this is what consumers want today more than ever before. Just as the public demand for medical information has pushed the field to new heights; equally so has the public demand for Internet information to make well educated decisions in order to arrive at the practice for streamlined communication.